Kanye West, now known as Ye, is once again in a public spat with Adidas over what he alleges are “fake” Yeezy 350s. The rapper took to Instagram to slam the apparel giant for planning to release the “Steel Grey” 350 V2s without his approval, calling on his followers to boycott the unauthorized footwear. Text […]

Once Adidas finally unloads the remainder of their Yeezy stock, that might be it for Kanye West's run in the sneaker industry.

On Tuesday (Feb. 12), Kanye West took to Instagram to share a notable moment, posting a photo featuring himself alongside Adidas CEO Bjørn Gulden. Text “RICKEY” to 71007 to join the Rickey Smiley Morning Show mobile club for exclusive news. (Terms and conditions). The image, which captured the two seated together on a couch, was accompanied by a […]

Remember when adidas said it was done selling Yeezys? Well, the German-born athletic company has changed its mind. adidas made about $750 million thanks to the two Yeezy drops in 2023, and has decided to do another in hopes of a more successful financial quarter after being down 5% in Q4. The initial decision to […]

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It's looking like Ye may be canceled! Ye is losing all of his endorsements and deals with Adidas being the latest. 

Beyoncé set the internet ablaze when it was announced her multilayered partnership with Adidas to relaunch her Ivy Park brand.

Beyonce is now a proud member of the Adidas family.

Childish Gambino is touring currently with Vince Staples and Rae Sreummurd.