CLOSE

Text “RICKEY” to 71007 to join the Rickey Smiley Morning Show mobile club for exclusive news. (Terms and conditions).

2015 Budweiser Made in America Festival - Day 1

Source: Kevin Mazur / Getty

Beyonce is now a proud member of the Adidas family.

Sign Up For Our Newsletter!

The sportswear brand, which also has a partnership with Kanye West, will work with the singer to create both performance and lifestyle products. They’ll also help Bey relaunch her Ivy Park athleisure brand.

Beyonce's Ivy Park Collection Goes On Sale At Topshop

Source: Stuart C. Wilson / Getty

This move is part of Adidas’ latest push to attract more female customers. No word on the financial details of the deal.

ALSO TRENDING ON RICKEYSMILEYMORNINGSHOW.COM:

Beyonce Partnering with Adidas for Ivy Park Relaunch  was originally published on 92q.com

Also On The Rickey Smiley Morning Show:
Before The Decade Is Up Black Twitter Hilariously Revisits The Best #TwitterMomentsofTheDecade
30 photos
More From Rickey Smiley Show