Kanye West was previously spotted onstage wearing his highly anticipated Nike Air Yeezy 2 kicks, and here's a closer look at them.

Tennis star Serena Williams and BET host Terrence J were horsing around during a Nike sponsored event called “Take Every Advantage.”  According to, “The two have collaborated together with Nike to inspire and encourage the youth to take advantage of opportunities and go for their dreams.  While there, Serena discussed with Terrence J, what […]

Nike Women launched it’s “Make Yourself” marketing campaign last year, and by using some of the world’s best professional female athletes, they aimed to encourage women to “achieve their goals and become the best ‘versions’ of themselves.” The Fall 2011 ad campaign, shot by famed female photographer Annie Leibovitz, features US track and field Olympian […]

?uestlove’s second Nike shoes hit stores this Saturday and are sure to be some of the most coveted kicks of the year.  The Air Questo 2 Dunks were personally designed by The Roots drummer.

Kobe Bryant‘s Robert Rodriguez directed short-film-slash-Nike-commercial “Black Mamba” is kind of awesome.  The clip features guest appearances from Kanye West, Bruce Willis, Danny Trejo, and Rodriguez.

Kobe Bryant and Nike brought in director Robert Rodriguez (Machete, From Dusk Til Dawn) to shoot their latest series of ads.  The ads for the Nike Kobe Zoom VI shoe feature appearances from Kanye West, Bruce Willis and Danny Trejo.

New York– Despite a lot of basketball fans still hating on LeBron James for his “Decision” debacle last summer and his new team’s current struggle, he’s still in great spirits and excited about his new animated series.

Six games into LeBron James’ stint as a member of the Miami Heat there is still fallout from his July 8th decision to leave Cleveland for South Beach.

King jerk James starred in his very own Nike commercial entitled “Rise” where he asked the public some very important questions.