Even though adidas has been making hella moves to become one of the hottest sneaker brands in the game, Nike continues to reign supreme in the culture and Netflix is working on founder Phil Knight’s documentary to show heads how a $50 startup became a billion dollar conglomerate. Engadget is reporting that the media service provider has […]

Watch out Oprah wants to give you money jig, there is a new scam in town making its rounds on Instagram. No, you never had a shot at becoming a Nike ambassador. By now you might have seen one or few of your followers posting a flyer with a set of instructions from a now-deleted […]

Sports

Tonight’s the night that LeBron James begins to take on the herculean task of dethroning the reigning NBA Champions Golden State Warriors in the first game of the NBA Finals (good luck with that, King), but before tip-off time Nike dropped a new commercial spot to remind the world of one young man’s glorious ambitions. […]

Beyoncè was talked about all weekend after killing the Coachella stage.

Nike Incorporated is investigating a case of improper conduct by one of it’s top executives after reviewing an incident of inappropriate behavior on the job. Bloomberg.com reports that Trevor Edwards, the company president, is stepping down from his role at Nike August. Greg Rossiter, a spokesman for the company says that, “there have been no direct […]

Maybe Supreme asked J.R. Smith to get his name popping a bit more? Probably not, but the NBA soup tosser is seen modeling the streetwear brand’s latest NBA, and Nike, collab.  In new photos posted on Instagram, Smith is seen rocking black and white versions a jersey and short combo from Supreme that features all […]

 Like the Nike ad says, “Just do it” and that’s exactly what Kendrick Lamar recently did.

Rickey Smiley came in to work with a brand new Nike backpack with the sensor on it.

Headkrack's son, LJ Ruffin, has all the sneaker news out there for the sneaker heads.

Sports

The 2016 Rio Olympics may officially be over, but that doesn’t mean that some of your favorite athletes just disappear for another four years. While their names were on everyone’s lips in Rio, athletic superstars and Olympic gold medalists Serena Williams, Gabby Douglas and Simone Biles found time to star in a new ad for […]