Nielsen: You Matter

Today, we can watch video whenever, wherever and however we want, but television remains the platform of choice for watching content.

Technology and our addiction to it are moving so quickly, a few months can seem like ancient history; let alone a few years. It’s amazing how mobile apps have changed the way we exercise our recreational habits.

November is only six short months away, so the 2012 campaign for the White House is moving full-speed ahead. It’s fascinating to see which candidates attracted the most visitors to their sites.

If you know someone who still needs to get with the program and join this digital revolution, please implore him or her to do so. With a buying power of almost $1 trillion, we need marketers to understand like never before that we are front and present and highly accounted for when it comes to technology.

Remember back in the day when Yellow Pages encouraged everyone to: “Let Your Fingers do the Walking,” to quickly and efficiently thumb through its pages to locate any business or service imaginable? Our fingers still do the walking, alright – on our phones.