Nielsen: You Matter

I have a black belt in retail therapy, so I was thrilled when I first saw Nielsen’s new in-depth report, “Brick by Brick: The State of the Shopping Center,” because it confirms two very important things: our economy is growing stronger because jobs are being created and money is being spent; and as consumers, we […]

Have I told you how much I love being part of the cutting edge research of the latest and greatest in technology and how consumer trends and behaviors impact that technology; or how much I especially love sharing that knowledge with you? It is empowering to know that our tech savvy world we live in […]

Does anyone remember what life was like before cell phones? Almost makes you wonder how in the world we were able to drive to unfamiliar places without our trusty GPS app, play those addictive games, take so many glamorous “selfies” to upload on your favorite social networks and much more. Seriously, how many of us […]

It’s Award Season! And so far what a season it’s been. Kelly Rowland was stunning in her gown during the 55th Grammy Awards, which LL Cool J hosted, while more than 28 million viewers tuned in. But surprisingly that’s not as many as the 40 million who watched the previous year. How can that be […]

Are you a Zero-TV household?  No, I don’t mean restricting the kids’ TV viewing to the weekends or until after they’ve completed homework.  I mean – do you watch TV the traditional way or on any of the growing techy options available to us?  So many of us are watching video content on our phones, […]

As I write, Chaka Khan’s empowering “I’m Every Woman” loops in my head – like a soundtrack. (By the way, have you seen her lately? All slim, trim and more fabulous than ever). It’s Women’s History Month and the lyrics to that iconic anthem should be resonating with all women, and those who love us, […]

When it comes to looking good, staying on top of your game, and making sure your pursuit of beauty is on point, you know the African-American community has that covered. Nielsen’s latest insights highlight hair and skin beauty purchases and behavior, by the numbers among African-Americans and other ethnic groups in the U.S. and Canada […]

Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new flavor of ice cream, a fancy new electronic gadget or the latest shade of red lipstick that not only moisturizes, but practically stays on for life. Then poof! You turn […]

While millions watched the Olympics, billions of dollars were spent to capture our attention as we did all of that watching.

Nielsen is the ratings service that monitors multiple forms of media, and your participation can insure that your favorite TV shows and actors stay on the air. Find out more about Nielsen and why it matters to music, television and more by listening to the audio below.