Cheryl Pearson-McNeil

Cheryl Pearson-McNeil

Cheryl Pearson-McNeil is senior vice president of public affairs and government relations for Nielsen. For more information and studies go to www.nielsenwire.com.

Shopping ‘Til We Drop: Consumers Stronger Than Ever

I have a black belt in retail therapy, so I was thrilled when I first saw Nielsen’s new in-depth report,…
Smart Phones: The New Necessity

Does anyone remember what life was like before cell phones? Almost makes you wonder how in the world we were…
Flex Your Movie Muscles

It’s Award Season! And so far what a season it’s been. Kelly Rowland was stunning in her gown during the…
Zero And Counting

Are you a Zero-TV household?  No, I don’t mean restricting the kids’ TV viewing to the weekends or until after…
Women Rule

As I write, Chaka Khan’s empowering “I’m Every Woman” loops in my head – like a soundtrack. (By the way,…
Strolling Down The Beauty Aisles

When it comes to looking good, staying on top of your game, and making sure your pursuit of beauty is…
Power At Your Fingertips

Did you know that tens of thousands of new products are introduced to consumer markets around the world every year?…
Olympic GOLD!

While millions watched the Olympics, billions of dollars were spent to capture our attention as we did all of that…
So Many Choices . . . So Many…

Today, we can watch video whenever, wherever and however we want, but television remains the platform of choice for watching…
Upward MOBILity

Technology and our addiction to it are moving so quickly, a few months can seem like ancient history; let alone…
Trending