Cheryl Pearson-McNeil

Cheryl Pearson-McNeil

Cheryl Pearson-McNeil is senior vice president of public affairs and government relations for Nielsen. For more information and studies go to www.nielsenwire.com.

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Shopping ‘Til We Drop: Consumers Stronger Than Ever

I have a black belt in retail therapy, so I was thrilled when I first saw Nielsen’s new in-depth report,…
06.20.19
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Smart Phones: The New Necessity

Does anyone remember what life was like before cell phones? Almost makes you wonder how in the world we were…
06.20.19
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Flex Your Movie Muscles

It’s Award Season! And so far what a season it’s been. Kelly Rowland was stunning in her gown during the…
06.20.19
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Zero And Counting

Are you a Zero-TV household?  No, I don’t mean restricting the kids’ TV viewing to the weekends or until after…
06.20.19
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Women Rule

As I write, Chaka Khan’s empowering “I’m Every Woman” loops in my head – like a soundtrack. (By the way,…
06.20.19
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Strolling Down The Beauty Aisles

When it comes to looking good, staying on top of your game, and making sure your pursuit of beauty is…
06.20.19
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Power At Your Fingertips

Did you know that tens of thousands of new products are introduced to consumer markets around the world every year?…
06.20.19
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Olympic GOLD!

While millions watched the Olympics, billions of dollars were spent to capture our attention as we did all of that…
06.20.19
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So Many Choices . . . So Many…

Today, we can watch video whenever, wherever and however we want, but television remains the platform of choice for watching…
06.20.19
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Upward MOBILity

Technology and our addiction to it are moving so quickly, a few months can seem like ancient history; let alone…
06.20.19
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