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Behind-the-scenes footage and photos of Beyonce creating her “Heat Rush” perfume have surfaced. You can see her, along with her mother Tina, smelling different scents until she finds one that suits her.

We’ve got her final “Heat Rush” ad, as well.

Heat Rush will be hitting stores in February of 2011 and is aimed to be a more “everyday fragrance” rather than an overtly sexy scent like her first perfume Heat.

Get more details on it here: Beyonce To Launch New Fragrance Next Year

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