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2016 Panorama NYC - Day 2

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Like the Nike ad says, “Just do it” and that’s exactly what Kendrick Lamar recently did.

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The rapper has had much success with his latest album “DAMN” and recently took on a partnership with Reebok’s Club C sneakers.

According to BET though he has decided to end that to work with Nike.

He went on social media to make the announcement that he would work with Nike on the classic Cortez sneaker.

Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles

A post shared by Kendrick Lamar (@kendricklamar) on

 

Lamar said, “Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles.”

He joins the campaign along with other talented artist such as FKA Twigs and Skepta.

Congrats to Kendrick on making this major move.

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