As evidenced by 2016’s popular challenges, the interwebs loves a good interactive viral trend. There was the #MannequinChallenge, which famously helped Rae Sremmund‘s song “Black Beatles” become a hit. 2017 opened up with a #SouljaBoyChallenge, after the ridiculousness of one his interviews tickled the masses.
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The latest to succeed the challenge-throne, however, is the #TyreseChallenge, which was inspired by nothing other than the R&B singer’s signature sincerity. Check out the exclusive video above to hear Headkrack explain more in this edition of the hip-hop spot from “The Rickey Smiley Morning Show.”
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