Today marks 17 years since the devastating September 11th attacks that changed the country as a whole. Every year, most Americans honor the ones we lost on that fateful day, while others have managed to turn other people’s pain into profit.

Check out these companies who used 9/11 for promo purposes only.

Shameless: 13 Companies Who Used 9/11 To Sell Their Products was originally published on globalgrind.com

1. Applebees

When opportunity knocks, Applebees answers.

2. Medieval Times

Who knew Medieval Times even had a Twitter account?

3. Waffle House

Waffle House usually can do know wrong, so we may let this one slide.

4. Dunkin Donuts

American runs on Dunkin, no?

5. Walmart

Floridians, Yall tried it.

6. Marriott Hotel

But what does….nevermind.

7. Spaghetti O’s

Real or not, this is pretty gross.

8. White Castle

Thanks White Castle, but nah.

9. Build-A-Bear

Remember this mishap?

10. Sherwin-Williams

Thanks for weighing in, Sherwin-Williams

11. Bass Pro Shops

Nice sentiment, but it reeks of thirst.

12. CVS

Really CVS? With the logo and all.

13. Vitamin Shoppe

Putting your logo on a memorial post — very classy VS.

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