The Rainbow PUSH Coalition is the product of a social justice movement that grew out of the Southern Christian Leadership Conference’s (SCLC) Operation Breadbasket. Founded by Rev. Dr. Martin Luther King, Jr., Operation Breadbasket sought to combine theology and social justice, and to effect progressive economic, educational, and social policy in America. In 1966, Dr. King appointed Jesse L. Jackson, Sr. to serve as the first director of Operation Breadbasket in Chicago, IL.
The Rainbow PUSH Coalition is the result of a merger between Operation PUSH and the Rainbow Coalition. Established in 1971 by Rev. Jackson, People United to Save Humanity (later changed from “Save” to “Serve”)–PUSH, was an organization dedicated to improving the economic conditions of black communities across the United States. In the 1970’s, PUSH expanded into areas of social and political development using direct action campaigns, a weekly radio broadcast, and awards that honored prominent blacks in the U.S. and abroad. Through Operation PUSH, Rev. Jackson established a platform from which to protect black homeowners, workers and businesses.
To learn more click here: Rainbow Push Coalition
