After recent reports surfaced that a new strain of marijuana has been named for Jay-Z and Beyonce‘s daughter Blue Ivy, there’s another blatant attempt to capitalize on the name of the famous couple’s baby.
New York designer Joseph Mbeh is attempting to trademark “Blue Ivy Carter NYC” so it can be place on a line of children’s clothing. Mbeh filed an application with the United States Patent and Trademark Office on Jan. 11, four days after the birth of the urban music stars’ newborn girl. Read the application here.
According to a report in the Smoking Gun, the USPTO application was filed without consent or knowledge of either of the celebrity parents.
The application by Mbeh, 35, covers “infant, toddler and junior clothing” including dresses, skirts, sleepwear, and undergarments…
In his USPTO filing, Mbeh contends that he has been using the “Blue Ivy Carter NYC” name since “at least as early as 01/09/2012,” two days after the child’s birth at Lenox Hill Hospital in Manhattan…
To apparently bolster this claim, Mbeh’s application includes a “Blue Ivy Carter NYC” logo and a mocked-up photo of girls clothing with hang tags bearing the child’s name.
Mbeh, a former Phat Farm intern, is a co-owner and designer of FourFront clothing, which he describes on his Linkedin profile as “a street-contemporary couture brand” that has been worn by T-Pain, Musiq Soulchild, Ray J and other musicians.