Mars unveiled the new name for its 70-year-old Uncle Ben’s rice brand.
This is the latest company to drop a logo criticized as a racial stereotype.
CLICK HERE TO DOWNLOAD OUR APP AND TAKE US WITH YOU ANYWHERE!
Packaging with the new name Ben’s Original will hit stores next year.
“We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food, multi sales, and global customers. “When you are making these changes, you are not going to please everyone. But it’s about doing the right thing, not the easy thing.”