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Does your favorite choice of candy reflect where you live? Believe it not, there are studies that measure the popularity of Halloween candies in each state. 

Sign Up For Our Newsletter! looked at their sales data from 2007-2017 and partnered with major candy manufacturers to confirm their conclusions. Overall, Skittles, M&Ms, Snickers, Reese’s Cups, Starburst, Candy Corn, Hot Tamales, Hershey’s, Tootsie Pops and Jolly Ranchers topped “America’s Top 10 Halloween Candy” list respectively, but the three states who consumed Skittles, for example, the most, were California, South Carolina and Pennsylvania.

This year, the National Retail Federation estimates that consumers will spend about $2.6 billion on Halloween candy. To put that number into perspective, here are some quick facts about candy during this season: 

  • 179 million Americans celebrate Halloween
  • Among those who celebrate Halloween, 95% will purchase candy
  • People spend an average of $27 on Halloween candy
  • Over 50% of people stash Halloween candy to nibble on throughout the year

Play with the interactive map above and check out the top candy list below to see where your state ranks! Top Halloween Candy by State



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