Kevin Durant Partners With YouTube For Original Sports Content

Source: Stacy Revere / Getty
YouTube is continuing to make its way into the content creation space and it just enlisted the help of Kevin Durant.
The NBA champion signed a deal with YouTube to create original sports content centered around Durant and other professional athletes. Alongside his business partner Rich Kleinman, Durant has been exposed to California’s tech-inclined start-up culture since moving from the Oklahoma City Thunder to the Golden State Warriors.
“Kevin always wanted to produce original content and wanted to produce shows, but we didn’t realize what direction it would take until then,” Kleiman told Tech Crunch.
The good thing about teaming up with Durant is that building content around his personality isn’t tough because his YouTube account already boasts more than 500,000 followers and he updates the page with videos regularly. He’s even got a few Q&A videos, philanthropic videos, a shooting competition with Warrior legend Chris Mullin, and even a series for his hilarious teammate Javale McGee. McGee does his own post-game interview show in the Oracle Arena parking lot with the rest of his teammates.
“Check me out as I live my life both on and off the hardwood. Get a first-hand look at what life is like being KD…” reads the page’s description. The partnership will be signed through Durant’s Thirty Five media company, under the Durant Company umbrella. Durant and Kleiman’s startup has invested in four companies in the past year, which includes a Cali-based dockless bikeshare company, a production company, and a social safety app.
“Outside of the incredible relationship that we’ve developed with the team at YouTube. It’s a huge destination for video content where sports fans — including myself — spend a lot of time, and we really wanted to create content where fans are most likely to find and engage with it,” Durant told TechCrunch.
Durant deciding to build his brand outside of traditional media outlets is becoming the new wave, especially since LeBron James‘ UNINTERRUPTED— which serves as a platform for athletes to speak their minds— got a $15.8 million investment from Warner Bros.
The Latest:
- Porsha Williams Joins Season 2 of NBC’s “Brilliant Minds” as a wealthy, gossip-loving Housewife
- Trump is building a Lavish $200m gold ballroom in the White House
- #TheChi Season Finale Exclusive Clip: Tiff’s Having Her Baby & Alicia’s After Nuck
- Made in America Music Festival Canceled for Third Straight Year
- Trump’s White House Posts Parody Jet2 Video Making Light Of Mass Deportations
- Eve Reveals The REAL Reason Behind Her Epic Soft Life Era, Says It Doesn’t Involve Her Millionaire Hubby—’I Ain’t Broke Either’
- Shannon Sharpe Breaks Silence On ESPN Firing In Wake Of Sexual Assault Settlement
- Sentury Talks Inspiration and New Music at Urban 1 Summit
- ‘Debilitating’: Justin Timberlake Reveals Lyme Disease Diagnosis
- ‘It’s for White People’: Trump’s South African Refugee Program Confirms What We Already Knew
- The 50 Hottest, Flyest & Sexiest Looks from Beyoncé’s ‘Cowboy Carter’ Tour
- Celebs Who Turn 50 This Year
- US Embassy Official Told Trump’s South African Refugee Program Is For White People Only, New Report Says
- Urban One Radiothon For St. Jude Kids Raises $1.6 Million
- Rest In Power: Notable Black Folks Who We’ve Lost In 2025
Kevin Durant Partners With YouTube For Original Sports Content was originally published on cassiuslife.com