NBC executives probably wish they could turn back time to when Tamron Hall and Al Roker hosted the time slot that Megyn Kelly now occupies.
Sign Up For Our Newsletter!
Page Six reports that ratings for “Megyn Kelly Today” is ruining NBC’s “Today” show franchise.
An unidentified source told the news outlet that Kelly’s program, which airs ahead of Kathie Lee [Gifford] and Hoda Kotb’s show, is dragging down ratings for “Kathie Lee & Hoda.”
“They’ve taken a huge hit with Megyn as their lead-in,” the source stated. Ratings for Kelly’s portion of the “Today” lineup are down 32 percent from last year when Hall and Roker hosted. The ratings downturn has caused “Kathie Lee & Hoda” to plummet 26 percent compared to the same time in 2016.
“Too many people are tuning out NBC,” the source added. “Hoda and Kathie Lee had been a bright spot in the mornings. People are alarmed.”
READ MORE: Regret Grows At NBC For Pushing Tamron Hall Out The Door
Things got off to a rocky start for Kelly’s new program, which launched in September. The debut drew 2.93 million viewers—a significant drop compared to 2016. Ratings for the debut were down 4 percent in the overall audience category.
In August, the executives were reportedly in “total panic” over fear that people of color, women and younger audiences would have no interest in watching Kelly’s morning show. They displaced Hall to bring the former Fox News star to its morning show audience. The National Association of Black Journalists described NBC’s move as a “whitewashing.”
A second insider source revealed to Page Six that there’s a lot of hand-wringing among the “Today” talent, adding that the format of Kelly’s program “doesn’t make sense.”
Page Six said an NBC source is downplaying the bad news, underscoring that Kelly’s show posted its highest rating among a key demographic on Monday.
“Everyone knows that ratings fluctuate at the start of a new show, and there has been nothing but support for Megyn from all of the ‘Today’ show hosts,” the NBC insider told the news outlet.
SOURCE: Page Six
Say What Now? Megyn Kelly Thinks She Has What It Takes To Be The Next Oprah
10 Of Megyn Kelly’s Most Racist Moments
Megyn Kelly’s Poor Ratings Add To NBC’s Regret For Ousting Tamron Hall was originally published on newsone.com
The Hot Spot: Basketball Wives' Brittish Williams Pleads Guilty to 15 Felonies [LISTEN]
DC Young Fly’s Partner, Jacky Oh Passed Away During Surgery
Jacky Oh, Mother Of DC Young Fly’s Children, Dies Following Plastic Surgery: Report
Plastic Surgeon Linked To Jacky Oh Is ‘Liposuction & BBL Specialist’ With Negative Online Reviews
Judge Joe Brown's Accusations of Tina Turner Being a "Witch" and "Pimp" Resurface [LISTEN]
NBA All-Star Carmelo Anthony Announces Retirement
Rest In Power: Notable Black Folks Who We’ve Lost In 2023
Offset Exposes Cardi B’s Buns via Instagram Story