The news comes after the Food Network star and wife of NBA baller Stephen Curry announced her partnership with the brand just last week.
Sign Up For Our Newsletter!
View this post on Instagram
My first makeup memory was running down the beauty aisles with my mom getting to pick my very own lipstick. It was a COVERGIRL pink glittery lipstick that made me feel so good about myself – even though it probably wasn't my shade 😉. Well, I am so excited to share that now I get to take my baby girls down those same aisles, and they get to see their mama as a #COVERGIRL! I am so honored and thrilled to join the iconic women of the #COVERGIRL family and be a part of a brand that empowers women to embrace their originality. Follow @covergirl to learn more! #COVERGIRLMADE
This is the first ever beauty campaign for the chef and bestselling author.
“My philosophy is all about seeking joy and creating balance in life,” Ayesha stated in a press release. “I’ve shared a lot about how I do this with food, family and faith, and now, through my partnership with Covergirl, I want to share how makeup helps create those moments of happiness, confidence and self-expression.”
Curry will kick off her collaboration with a new product: the Peacock Flare Mascara. The new lash product “promises drama and glamour with a few coats—perfect for her look and on-camera projects as a chef,” according to E!
The new product hits shelves in November.