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Mathew Knowles thinks that Solange‘s elevator fight with Jay Z was a masterfully executed marketing ploy.

Everyone’s been keeping a much closer on Jay and Beyonce since video of Solange going HAM on Hov surfaced back in May. There have been persistent divorce rumors for Bey to contend with as she and Jay set out on their joint tour this summer.

RELATED: 3 Reasons The Solange and Jay-Z Fight Might Be A Publicity Stunt [ORIGINAL]

The video came out right around the same time that hip hop’s hottest couple announced their On The Run Tour. The fight couldn’t have been brought to light at a worse time, or could it?

RELATED: Why Jay Z & Beyonce Tricked Fans Into Thinking They Were Getting A Divorce [EXCLUSIVE AUDIO]

Mathew said during a recent radio interview that Jay may have been taking a hit so that the whole family could prosper. He and Bey wanted to make sure that their tour would bring in big bucks (not that they really have to worry about that).

RELATED: Dame Dash Laughs At The Fight Between Jay Z & Solange [VIDEO]

“You have to sometimes ignite that tour. It’s called a Jedi Mind Trick,” He explained, “[It] fools you a lot of times, so things you see sometimes…”

RELATED: Psychic Wayne Predicts Beyonce Eventually Leaving Jay Z In The Future [EXCLUSIVE AUDIO]

The hosts were skeptical that Beyonce, Jay Z and Solange knew exactly what they were doing when Soloange started swinging on Hov after the Met Gala this year.

RELATED: Is Mathew Knowles A Deadbeat Dad To His Side Baby? [EXCLUSIVE AUDIO]

Mathew maintained his position that this was nothing more than a staged incident to spark even more interest around the On The Run Tour. “All I know is Jedi Mind Trick. Everybody’s talking about it,” he said, pointing out how the family scandal translated into big bucks. “Ticket sales went up. Solange’s album sales went up 200 percent.”

RELATED: Beyonce’s Dad Mathew Knowles Gets A New Job

Mathew Knowles Claims Solange & Jay Z’s Elevator Fight Was Staged [AUDIO]  was originally published on