Looks like Kendrick Lamar is booked to perform for the NCAA Championship. According to BET, he will perform during the halftime show at the inaugural College Football National Championship. Tickets are free, but it is on a first-come, first-serve basis.
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It will take place at Atlanta’s Centennial Olympic Park. Lamar said, “Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor. Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship.”
The President of ESPN global sales & marketing Ed Erhardt is excited to see him perform. When speaking about Lamar he said he’s the, “hottest performer of the moment that would usher in this new era for the national championship game.” The game will air on January 8th, 2018 at 8 p.m.
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