After being dragged by Black Twitter over the weekend, The Gap apologized for their recent kids active wear line that features a Black girl being an armrest for a taller white girl. The ad boasts, “Girls can do anything.”
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In a statement to Co.Create, the clothing company said they are replacing that image with one that is empowering for all of the girls in the image. “As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” Gap spokeswoman Debbie Felix.
She added, “This GapKids campaign highlights true stories of talented girls who are celebrating creative self-expression and sharing their messages of empowerment. We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique.”
As previously reported on Hello Beautiful, the GapKids x ED Ad were part of a collaboration with Ellen Degeneres that aimed to promote gender equality and self-esteem. But as Twitter pointed out, these ads did the exact opposite.
This incident underscores the importance for companies, especially those who are high-profile, to have more diversity at the top whose opinions have weight and when they speak to something being potentially offensive, people actually listen. Sadly, that didn’t happen, but big ups to The Gap for not being defensive and trying to “whitesplain” why these ads are not problematic. Thanks for listening and swiftly swapping out the image.
In the end, no one, regardless of race, should be anyone’s arm rest. Period.
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5. People Magazine’s Lame HTGAWM Tweet5 of 24
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8. Huffington Post’s Really Uncomfortable “Once You Go Black” List8 of 24
9. Ebola9 of 24
10. “Breathe Easy, Don’t Break The Law” Shirts10 of 24
11. Fraternity Uses Dark-Skinned Blow Up Doll As Beyonce Sex Doll11 of 24
12. Sony’s Racist Emails12 of 24
13. New Hampshire Police Commissioner Calls Obama The N-Word13 of 24
14. Racist Halloween Costumes14 of 24
15. Richard Sherman Gets Called a ‘Thug’ By Media15 of 24
16. Watermelon Toothpaste Cartoon Featuring Obama16 of 24
17. Shonda Rhimes Labeled “Angry Black Woman” By NYT17 of 24
18. Donald Sterling’s Rant18 of 24
19. Bill O’Reilly19 of 24
20. John Boyega Responds To Racist Star Wars Fans20 of 24
21. Don Lemon Being Don Lemon21 of 24
22. New York Times Called Michael Brown ‘No Angel’22 of 24
23. Booker T. Washington Walkout23 of 24
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