How many of you have had Pharrell’s alcoholic Q Qream? Probably not many for a few reasons. It was more geared towards women, although, hey, a Shirley Temple is good, so why not try the producer’s brand of booze? That is, unless you’re not lactose intolerant, otherwise that’s some bad business all around. Then there’s the other reason you might not have had, which leads to the point of this post: The manufacturer allegedly not doing its part to make sure the beverage was widely distributed.
I mean, I saw it at every liquor store I’ve ever been to, though the areas in question had ample amount of fried chicken and alcoholic beverage friendly locations if you catch my drift. Those not as fortunate apparently ran into some problems, prompting Pharrell to file suit.
Pharrell Williams PW Licensing LLC filed the lawsuit against Diageo North America last week, in Manhattan federal court.
The lawsuit claims that Diageo failed to produce and distribute his “Q Qream” alcoholic beverage, which was supposed to be a high-end drink marketed towards women.
The lawsuit claims that in July 2012, Diageo informed Williams that they would be shutting down the Q Qream business, without warning, after two years of building the brand.
“PW turned away other concrete opportunities to collaborate with other alcoholic beverage distributors on a partnership, in favor of proceeding with Diageo,” the lawsuit reads.
Pharrell Williams claims that sales of his Q Qream liquor were “substantially lower” because it was marketed as a “club drink” and not the “high-end, leisure class” drink that he envisioned Q Qream to be.
The lawsuit also claims that Diageo manufactured bottles of Q Qream that had faulty tops, impacting bartenders and consumers willingness to use the product.