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America has a lot more flavor and color thanks to hip-hop. Record executive-turned Founder/CEO of brand-marketing firm Translation Steve Stoute breaks down hip-hop’s influence in his new book “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.”

Jay-Z, Pharrell, Lady Gaga and Jimmy Iovine weighed in on the topic right here.

Find out more about the tanning of America by checking out Stoute’s book, which is available now, and check out tanningofamerica.com.

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