Jay-Z may have said no to the Superbowl, but he has apparently said yes to a partnership with the NFL.
Details behind the deal are minimal right now, but according to Front Office Sports, Roc Nation is planning to go public with the news during a press conference Wednesday.
Roc Nation’s sports unit is already home to New York Giants running back Saquon Barkley, the No. 2 pick in the 2018 NFL Draft. Other clients include Kyrie Irving, CC Sabathia, Dez Bryant and boxing champions Miguel Cotto and Andre Ward.
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The NFL has been marred with public scrutiny ranging from how it handles player protests to domestic violence and concussions. Jay-Z on board could help the league sharpen its image on and off the field.
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Partnership Between NFL and Jay-Z Reportedly in the Works was originally published on 92q.com